Amazon, shoppers, and sellers are all gearing up for this year’s Amazon Prime Day. The 36-hour event starts on July 16 at 3 PM EST and is open exclusively to Prime members. There has been a lot of talk surrounding the Prime Day with everything from speculating the best deals, to criticizing the available inventory and prices. In spite of any public opinions, Amazon is still projecting to break records after their 2017 Prime Day generated more revenue than either 2016’s Black Friday or Cyber Monday.
Bigger and Better
This will be Amazon’s third annual Prime Day, and they are touting it as the best one yet. Representatives from the company claim that there will be over one million deals, and with more deals, comes more variety. Amazon will be discounting items from every department from toys to electronics, hoping to have a promotion out there to please each shopper.
For those who are too eager to wait, the discounts have already begun. Amazon has Prime Countdown Deals of the Day with items up to eighty percent off the regular price listed right now. For items that are not yet discounted, but consumers wish to purchase, they can put them in their shopping list. If their product goes on sale on Prime Day, it will send a notification to the consumer, so they can buy it.
Time to Go Prime
As the name suggests, the deals and discounts are only open to Amazon Prime Members, but don’t worry, it’s not too late to sign up. Prime Membership runs $119 for a year or $12.99 per month, but Amazon is really wonderful about free trials. You can start your 30-day trial just in time for Prime Day. Perks don’t just include Prime Day access, but also fast and free shipping, and a number of media options.
Among the current promotions for new Prime members are three months of unlimited Kindle for $1, four months of Amazon Music for $1, $2 movie rentals, and free PC games from Twitch. If the regular Prime benefits were not enough to convince shoppers, then unlimited books, music, movies, and video games for just a few dollars, should be.
All About Alexa
Marketing firms including EMarketer, Market Track, Profitero and Gartner L2 all reported that the best buys will be Alexa exclusive items. Products available only through an order on Alexa or Amazon Echo were discounted up to 33 percent off their everyday price last year. These items include mostly cleaning products and toiletries. Ryne Misso, Market Track’s marketing director said, “this may have been a push by Amazon to get more consumers used to buying their household goods — toilet paper, paper towels, hand soap, etc. — through their Alexa devices.”
Even though Amazon Alexas and Echos are incredibly popular, statistics show that only a small portion of users shop using their digital home assistants. Most Alexa requests are for listening to audio or asking questions. By discounting everyday necessities only on Alexa, Amazon creates a deal that users really can’t refuse, creating more familiarity with the Alexa shopping process, and hopefully increasing future sales.
Upping the Grocery Game
Since Amazon’s acquisition of the popular grocery chain, Whole Foods, they’ve been integrating their online sales platform with the supermarket to promote sales on both ends. Prime Day will be no different. Starting on July 11 and continuing until the end of Prime Day, Prime Members who spend $10.00 at Whole Foods will receive a $10.00 credit to spend on Amazon. Prime Members who have yet to shop at the store will be given an incentive to give it a shot before July 17th. New customers will get $10.00 off their order and an additional $10.00 to use at a later date.
In addition to the Prime Day credit, Whole Foods will be featuring deals of their own including seafood, produce, and other select seasonal items. To further incentivize and self-promote, Amazon is also offering 10% cash back for orders up to $400 at Whole Foods for anyone shopping with their Amazon Prime Rewards Visa card between July 11 and July 14. Like the Alexa based shopping discounts, Amazon using Whole Foods to create enticements that are too good to miss.
No Time Like the Present
Whether you’re looking for a good deal on digital home assistants or starting up your holiday shopping, Prime Day has become a can’t miss event. Make sure you get online, sign up for your Prime Membership, download the Amazon app and start adding items to your cart. Inventory on items is limited and deals are timed, so it’s important to act fast or you might miss the biggest online sales day of the year.