Third-party sellers are quickly taking over most of the Amazon marketplace, which can be making it more difficult for new sellers who are just starting out. Not being established or launching a new product can cause a lot of roadblocks for aspiring successful Brands. A risky tactic we have not mentioned in our emails was the use of rebate websites. These sites are essentially a place for Brands to showcase their products at highly discounted prices, or even to offer giveaways. That may make you think, why would you ever want to give products away for extremely low rates or for free?
If your product or brand is new and unknown buyers will likely be scared off by that. They may go with a similar product with a well-known brand. By using these rebate sites you can show what products you’ve got to offer for discounted rates. This creates less of a risk for the buyer. If the product ends up being sub-par then there wasn’t much of a loss for them, but if it’s great they may go back to your brand. The pros of using these sites may be revealing themselves now.
- Your products and brand gain exposure.
- Offers an incentive for buyers to try your products and buy more in the future.
- They can help you to rank on keywords.
- You discount without losing an opportunity to run lightning deals down the line.
- Most rebate sites come with administering of entire rebate process with no headache to you.
- Some rebate sites receive millions of visits per month.
Now a WARNING must be made
- It is not directly stated in Amazon’s policies whether you can or can not use these sites, so it is a bit of a grey area topic.
- You certainly can not condition your rebate of a product for a favorable review.
- There is a possibility of misuse of discounts by customers (hoarding, claiming rebates and processing returns simultaneously, turning around and reselling products).
- Giving out for free is not the same as making customers pay a full price for a quality product, or convincing more customers to buy more later on.
Here at Avalanche, we do not use these sites. When we partner with brands we commit to creating amazing Amazon listings, stores, and advertising to gain success. We do use Amazon’s official early reviewer program, but we don’t believe in shortcuts to success. You always have to ensure the intrinsic value of the product and stunning presentation to convert buyers and promote your brand.
Were you aware of the existence of these rebate sites? Did you use one? How was your experience? Would you like more information on the topic? Perhaps you want to suggest a different topic?
Leave us feedback on whether you’ve heard of rebate sites, tried them, love them, or condemn them. We are very curious to hear about your experiences!