Monthly Archives: January, 2021

Rebate Sites – Pros and Cons

January 29th, 2021 Posted by 3rd party sellers, Advertising, Amazon, Brand Management 0 thoughts on “Rebate Sites – Pros and Cons”

Third-party sellers are quickly taking over most of the Amazon marketplace, which can be making it more difficult for new sellers who are just starting out. Not being established or launching a new product can cause a lot of roadblocks for aspiring successful Brands. A risky tactic we have not mentioned in our emails was the use of rebate websites. These sites are essentially a place for Brands to showcase their products at highly discounted prices, or even to offer giveaways. That may make you think, why would you ever want to give products away for extremely low rates or for free?


For the Exposure

If your product or brand is new and unknown buyers will likely be scared off by that. They may go with a similar product with a well-known brand. By using these rebate sites you can show what products you’ve got to offer for discounted rates. This creates less of a risk for the buyer. If the product ends up being sub-par then there wasn’t much of a loss for them, but if it’s great they may go back to your brand. The pros of using these sites may be revealing themselves now.

  • Your products and brand gain exposure.
  • Offers an incentive for buyers to try your products and buy more in the future.
  • They can help you to rank on keywords.
  • You discount without losing an opportunity to run lightning deals down the line.
  • Most rebate sites come with administering of entire rebate process with no headache to you.
  • Some rebate sites receive millions of visits per month.

 

Now a WARNING must be made

  • It is not directly stated in Amazon’s policies whether you can or can not use these sites, so it is a bit of a grey area topic.
  • You certainly can not condition your rebate of a product for a favorable review.
  • There is a possibility of misuse of discounts by customers (hoarding, claiming rebates and processing returns simultaneously, turning around and reselling products).
  • Giving out for free is not the same as making customers pay a full price for a quality product, or convincing more customers to buy more later on.

 

Here at Avalanche, we do not use these sites. When we partner with brands we commit to creating amazing Amazon listings, stores, and advertising to gain success. We do use Amazon’s official early reviewer program, but we don’t believe in shortcuts to success. You always have to ensure the intrinsic value of the product and stunning presentation to convert buyers and promote your brand.


 

Were you aware of the existence of these rebate sites? Did you use one? How was your experience? Would you like more information on the topic? Perhaps you want to suggest a different topic?

Leave us feedback on whether you’ve heard of rebate sites, tried them, love them, or condemn them. We are very curious to hear about your experiences!

Is Your Listing an A+?

January 27th, 2021 Posted by 3rd party sellers, A+ Content, Advertising, Amazon, Brand Management, Production, Seller Central 0 thoughts on “Is Your Listing an A+?”

I’m sure you’ve seen the flashy A+ content below an Amazon product listing before. Though, did you ever think about how significant having your own A+ content can be? A+ content has shown to help increase sales by an average of 5.6%.

This is done by giving out more detail to your customers, which in turn assists shoppers in making quicker decisions on whether to purchase or not. This improves the conversion rate of your ads. Use this content to show off the product’s features without having to bombard shoppers with blocks of text. You can get creative and show off the products with lifestyle images, graphics, or both. Adding comparison charts to compare a brand’s products to each other on things such as size, amount of items, or features for free advertising to other products. Visual aids and descriptions help customers make more educated purchases, they are less likely to return items. This content can educate customers on the products, but they also learn more about your brands. Adding info on your brand in your A+ content aids brand recognition, the result is more brand loyalty. Also, if you’re worried that A+ content will be lost on your mobile buyers, don’t be. A+ content is mobile friendly.

A rundown on what can be done with A+ content:

  • Increase sales and conversion rates of ads.
  • Add more detail to educate customers about product features without loads of text (limits returns).
  • Build brand recognition.
  • Free advertising for other products within the same brand (comparison charts).
  • Computer and mobile-friendly.

 

When the holiday seasons roll around we have opportunities there with A+ Content as well. Customize your content with a holiday spin to foster sales growth. If you have a brand that has specific holiday items, this is a perfect time to create A+ content for them all, whether it be for Thanksgiving, Christmas, or any other upcoming holidays. Make sure any Christmas decorations have that extra information below for more frequent quicker purchases. Add it to Thanksgiving serveware and dishes to make sure the customer is 100% aware of the product’s size to avoid that return. Avalanche often preps for the holidays this way by editing A+ Content, brand stores, and posts with a holiday spin. No Amazon seller should be letting this free marketing tool go to waste.

 

Going with a Third-Party Seller

January 25th, 2021 Posted by 3rd party sellers, Advertising, Amazon, Brand Management, Production 0 thoughts on “Going with a Third-Party Seller”

Many companies wonder how to branch out their sales, many turn to ecommerce if they haven’t already delved into that venture. Now that ecommerce is more popular than ever before businesses are looking to online marketplaces like Amazon to sell their products to a wider audience. Though there are questions to be asked before committing to such a big step.

Before answering that last question, what is a third-party seller or retailer? It is often a company that will take responsibility for selling a brand through a retail platform they don’t own themselves. They partner with the brand and in that, agree to sell the partnered brand’s products.

What are the benefits of such a partnership?


Fewer Costs

  • A third-party seller pays a company up front for their products via the retailer’s purchase order. They will buy up the products for wholesale prices then sell those products for retail online. This can help the company fund manufacturing.
  • Third-parties also handle online sales taxes.
  • The partnered company does not have to manage the site that their products are sold through; saving the company infrastructure costs.

 

Getting the Pros

A company must research who they are partnering with. The third-party will sell those items and handle all that comes with it, but you want to find a third-party that will go above and beyond. A company like Avalanche Industries is one that will sell your items and also offer other professional services.

  • Quality Assurance
    • Review customer complaints.
    • Answer customer questions.
    • Handle returns and other product issues.

 

  • Marketing
    • Offer creative services.
    • Offer photography and video creation for products.
    • Create and optimize product listings.
    • Advertise products.

 


 

The final and the easiest thing to understand that comes with partnering with a third-party is that it is one of the simplest ways to start selling on Amazon. Understanding all of the different hoops a company has to jump through just to sell on Amazon makes the idea of handing it to an experienced online retailer even more pleasing. More companies are starting to get wise to this as of now third-party sellers account for more than half of the sales made on Amazon. Even with that edge, third-party sellers are still expanding or offering even more enhanced services to make these partnerships even more enticing. If you have a company that is looking to start selling through Amazon and aren’t sure where to start, you can contact us to learn more.

 

Are Your Products Retail Ready?

January 22nd, 2021 Posted by 3rd party sellers, Advertising, Amazon, Brand Management, Production, Seller Central 0 thoughts on “Are Your Products Retail Ready?”

Are your Amazon product listings not selling as well as you may have thought? Ads for products getting clicked without making any sales? A common reason for this is that your listing is not Retail Ready. You may think that your listing has all of the relevant information, but there may be some things you missed or questions buyers have that you’ve not acknowledged. One must understand when a consumer is buying online that they cannot physically touch the product or gather as much information about it without aid from the seller. If you want your products to move faster and your ads to be more successful while keeping your ad spend down you need to understand how to make your product Retail Ready on Amazon.


Titles

There are a few steps to take to achieve retail readiness. First, the title of the listing. It should be optimized enough to attract customers that are often looking at countless options. With a detailed description of the product in a pleasing format, you can answer a lot of the customer’s questions with just this one element of your listing. Keep in mind your first 80 characters are crucial for shoppers, so enter the most relevant info there. Also, include your main keyword, without stuffing an overabundance of keywords in the title. Include information on packaging, dimensions, quantities, and colors.  

Images

Product photos may play the strongest role in whether a customer clicks on your listing or not. In fact, 67% of online shoppers say that product images are very crucial for choosing and buying a product. So the most important things are to take high-quality product shots in the right lighting and utilize as much space in the photo for your product as you can. Show key features to your customers with infographics explaining the benefits of using your product. At a minimum have 6 images of your product and make sure they are at differing angles.

Bullet Points and Descriptions

When a potential buyer looks at your bullet points, he or she should know what you are selling and how useful your product will be after he or she purchases it from you. You should always use all 5 bullet points and mention your product’s key features in simple explanations. Add secondary keywords here, but keep it easy to read and natural sounding. Include all product details here such as dimension, color, shape, quantity, etc. Make them attention-grabbing with the first line of text. Product descriptions play a less important role, but it gives you an opportunity to tell your brand’s story or describe the product in a less-brief way, unlike your bullets. Make your description more like telling a story than a formal description.

Stock, Customer Reviews, and the Buy Box

 

Stock is an easy, but still very important, thing keep tabs on. Always make sure your product is not out of stock or low on stock for your buyers. No stock can create a bad impression than you can’t fulfill a buyer’s need on time. Organic rankings can be affected by listings that often run out of stock. Stock is something you can control, but customer ratings are a little bit out of your hands. Though they are important, 90% of customers who shop online and make a purchase only after reading through the reviews. Following the previous steps will ensure fewer negative reviews as the customer will most likely have all of the pertinent information on the product. A listing is officially retail-ready when it has at least 15 reviews and a total star rating of 3.5. Finally, to be retail ready it is essential to win the buy box. The box on the right has the “Add to Cart” and “Buy Now” buttons. The more you win, the higher your sales performance will be. A few tips on winning this box are, keeping your prices competitive and providing the best customer experiences to your buyers.


 

If some or many of your listings are not Retail Ready the time to go in and optimize them is NOW. Though a tip to think about is before you even consider creating an ad for any product, it should already be considered retail ready to ensure the best results. Avalanche is currently doing all of this for all our partnered brands. We work hard to make sure that each listing meets these criteria so we can have profitable ad campaigns. We work extra hard so that our client’s listings are the ones that stand apart from the many others and nab the sales.

 

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