Suppressed listings are a problem everyone selling on Amazon has faced at one time or another. It is Amazon deeming your listing unsatisfactory for not providing all of the information they deem necessary. They then suppress it from all search results and it is hidden from potential buyers until the issue is addressed. Let’s briefly look at the history of Amazon platform development to understand how this request came into being. Amazon requested minimum information to have a live listing on the platform. This became popular because the second wave of sellers didn’t even need to provide that. It was claimed to be the easiest platform to sell on, all the information needed to sell a product that was already present on the platform was price, condition, and if you wanted Amazon to fulfill the order or the amount of inventory you had for sale. This attracted a lot of sellers who would come to sell but wouldn’t put a lot of effort into improving the listing’s information. With the pressure of the competition mounting on other sellers, the original listing creators would abandon the platform and all of the original listing information would begin to disappear. As e-commerce started booming and more competition grew for similar products, search engines needed to collect more information to make the customer’s searches more accurate.
Amazon needed to come up with a system that would help gather listing information if an original creator deleted their content. This is how suppressed listings were created. They would hide listings lacking necessary information and prioritize listings that met the information standards. This would penalize lazy sellers and reward ones who actually put work into their listings. Though this sounds like a good idea, there are a few issues with this system.
Amazon has a way of selecting which contributions they use for a listing. The selection usually goes to whoever made the listing first unless there is an Amazon retail contribution, then brand owner contribution, then everyone else based on the date they added it to their catalog. Amazon does not mix-and-match contributions from different sellers, so only the information that is from the selected seller is shown. This means:
- Any contributions you made, no matter how detailed, will not be shown, if you are not the one selected.
- If the selected seller didn’t provide this information and the listing is suppressed, your information will still not show.
- To change this you will likely need to create cases with Amazon that could drag on for months while trying to convince them to correct the issue.
- Now with Brand Registry, Amazon will usually ask you to contact the brand owner to supply the missing information, though they will rarely bother with fulfilling this request.
Amazon has also created various tools to help sellers to comply easily. There is a suppressed products page sellers can use to insert the missing information on listings. You can sort by category of suppression and then drop the information needed in place. Although even there, after a recent page revamp there is no filter to figure out which items are in stock and which are not. This may present a problem for big sellers who have massive catalogs as they cannot prioritize which items to work on first.
We suggest trying this:
- Under “manage inventory” you can filter the list of all items by inactive and organize descending by the quantity.
- There is a listing quality and suppressed listings report that can be found in Seller Central under inventory, then inventory reports. Pair that list with an active listings report or manage FBA inventory (found in Amazon fulfillment reports) for the quantity and you would be able to prioritize which listings to work on.
Avalanche Industries uses the best techniques to tackle the hurdle of suppressed listings. We have the workforce to look over any listing issues and address them so our brand partner’s products are visible to any potential buyers. If you as a brand or Amazon seller are trying to sell on Amazon’s platform, but keep hitting this roadblock and don’t have the time or resources to fix it, you can contact us here where we can discuss how we can help make your products active again.
Have you had a significant problem with listing suppression? Leave us a comment or feedback about your experiences here, we always look forward to hearing from fellow brands and sellers.