Posts by marketing

Are Your Products Retail Ready?

January 22nd, 2021 Posted by 3rd party sellers, Advertising, Amazon, Brand Management, Production, Seller Central 0 thoughts on “Are Your Products Retail Ready?”

Are your Amazon product listings not selling as well as you may have thought? Ads for products getting clicked without making any sales? A common reason for this is that your listing is not Retail Ready. You may think that your listing has all of the relevant information, but there may be some things you missed or questions buyers have that you’ve not acknowledged. One must understand when a consumer is buying online that they cannot physically touch the product or gather as much information about it without aid from the seller. If you want your products to move faster and your ads to be more successful while keeping your ad spend down you need to understand how to make your product Retail Ready on Amazon.


There are a few steps to take to achieve retail readiness. First, the title of the listing. It should be optimized enough to attract customers that are often looking at countless options. With a detailed description of the product in a pleasing format, you can answer a lot of the customer’s questions with just this one element of your listing. Keep in mind your first 80 characters are crucial for shoppers, so enter the most relevant info there. Also, include your main keyword, without stuffing an overabundance of keywords in the title. Include information on packaging, dimensions, quantities, and colors.  


Product photos may play the strongest role in whether a customer clicks on your listing or not. In fact, 67% of online shoppers say that product images are very crucial for choosing and buying a product. So the most important things are to take high-quality product shots in the right lighting and utilize as much space in the photo for your product as you can. Show key features to your customers with infographics explaining the benefits of using your product. At a minimum have 6 images of your product and make sure they are at differing angles.

Bullet Points and Descriptions

When a potential buyer looks at your bullet points, he or she should know what you are selling and how useful your product will be after he or she purchases it from you. You should always use all 5 bullet points and mention your product’s key features in simple explanations. Add secondary keywords here, but keep it easy to read and natural sounding. Include all product details here such as dimension, color, shape, quantity, etc. Make them attention-grabbing with the first line of text. Product descriptions play a less important role, but it gives you an opportunity to tell your brand’s story or describe the product in a less-brief way, unlike your bullets. Make your description more like telling a story than a formal description.

Stock, Customer Reviews, and the Buy Box


Stock is an easy, but still very important, thing keep tabs on. Always make sure your product is not out of stock or low on stock for your buyers. No stock can create a bad impression than you can’t fulfill a buyer’s need on time. Organic rankings can be affected by listings that often run out of stock. Stock is something you can control, but customer ratings are a little bit out of your hands. Though they are important, 90% of customers who shop online and make a purchase only after reading through the reviews. Following the previous steps will ensure fewer negative reviews as the customer will most likely have all of the pertinent information on the product. A listing is officially retail-ready when it has at least 15 reviews and a total star rating of 3.5. Finally, to be retail ready it is essential to win the buy box. The box on the right has the “Add to Cart” and “Buy Now” buttons. The more you win, the higher your sales performance will be. A few tips on winning this box are, keeping your prices competitive and providing the best customer experiences to your buyers.


If some or many of your listings are not Retail Ready the time to go in and optimize them is NOW. Though a tip to think about is before you even consider creating an ad for any product, it should already be considered retail ready to ensure the best results. Avalanche is currently doing all of this for all our partnered brands. We work hard to make sure that each listing meets these criteria so we can have profitable ad campaigns. We work extra hard so that our client’s listings are the ones that stand apart from the many others and nab the sales.


The Forgotten Backend Keywords

January 20th, 2021 Posted by 3rd party sellers, Amazon, Brand Management, Production, Seller Central 0 thoughts on “The Forgotten Backend Keywords”

Something you may not think about when optimizing your product listings is the backend keywords. It is easy to forget because it is not something that shows up physically on your actual listing. Though, the importance of them is just as great as the information you are providing in your title, bullet points, and descriptions. Amazon is a competitive platform to sell on, and it is highly unlikely that you are the only person selling a particular type of product. To gain an edge over the competition (since they may be forgetful of their own backend keywords), every single detail is important when optimizing your listings, even the ones not seen by the customer. Amazon decides what products show up after a search, and it analyzes a listing’s title, bullet points, descriptions, and backend keywords. If your keywords are poor on your listing, it may not show up at all after a customer searches a relevant phrase.


Wondering where to start with choosing your keywords? Some important things to consider about the product are:

  • Intended Use (what the product is used for)


  • Target Audience (what demographic uses this product)


  • Other Attributes (more specific details about your product)


  • Platinum Keywords: if you are a Platinum Merchant these keywords allow a seller to customize their products in a structure customers see when visiting their storefront. Using this feature, you will be able to maintain a parent-child relationship in their keyword choices. Child products use Platinum Keywords that are also assigned to the associated parent items.



If you’re still stumped on what keywords to start placing in the backend, do some research. If you have advertisements running for certain products, review the search term report in your campaign manager. Look at the question section on the listing to see what the customer thinks about the product, as well as the product reviews. Getting the info straight from the customer is the best way to figure out what keywords or phrases that they are searching for while looking for products.


It’s Time for You to Go Amazon Live

January 18th, 2021 Posted by 3rd party sellers, Advertising, Amazon, Brand Management, Production, Seller Central 0 thoughts on “It’s Time for You to Go Amazon Live”

Amazon is constantly adding new tools to aid in marketing and promoting products to new audiences. Amazon Live has been out since 2019, but most sellers probably don’t take advantage of its usefulness. It allows the seller to live stream videos right to Amazon’s homepage and product listings. All of this content is available to Amazon customers by selecting the “Livestreams” tab in the menu below the search bar. In the videos, sellers can go over a select set of products and demonstrate their uses, features, and benefits. An invaluable asset to sellers, as customers lose a huge chunk of the shopping experience when only given a photo and text description. Eliminate the ambiguity for customers and explore what can be done with Amazon Live.

How It Works

The first question is whether or not one is qualified to use the Live features or not. Any seller that is registered in Brand Registry is eligible to start using the free live service. Once ready to start creating, download the Amazon Live Creator app (iOS only) and link a seller account. Choose a brand to promote and a list of products from that brand that will be featured in the live stream. Always have an outline or script planned on topics or product features that will be gone over in the stream. Being organized and prepared will result in a live performance that is informative and entertaining, instead of a confusing mess that includes a lot of “ums” and dead air. Don’t forget to practice.

The Perks of Streaming

There are many benefits when it comes to streaming products live to an audience, this is not including that it is totally free and that sellers can go live at any time they choose. These extra perks can include:



The biggest and most obvious one is the ability to get more new eyes on products or brands.


Customers can discover new brands and products as well as interact with the person featuring them live. A live chat runs during streaming so potential customers can ask questions and get real-time answers from the streamer.

Live Deals

Live-only promotions can also be offered to these watching customers if they are still on the fence about purchasing or not. Promoting special deals that only run for the duration of the stream or discounts awarded to newly joining customers. This will encourage people to follow your brand (notifying them when a live stream starts) on Amazon Live and come back for future streams.

More Visibility

When live, the stream will appear on the product listings that are being promoted through the stream. They will show up right below the product images. This is a fantastic way to extend extra information to potential buyers. They have already discovered the product, but now they would like to learn more about them, so they can look at the live stream.

Check out our last Livestream


Through the Live app, analytics can be viewed, these include sales, followers, views, clicks, how many total live streams, and how many total minutes streamed. Using this the streamer can see just how many sales were a result of their live stream.
for display purposes only



If you are not sure how to start using Amazon Live and want to look into advertising your products and brand this way, contact us at Avalanche. We do work to optimize listings, advertise, and much more for our key partnered brands.

Amazon Stores and Some of Their Features

January 15th, 2021 Posted by 3rd party sellers, Advertising, Amazon, Brand Management, Seller Central 0 thoughts on “Amazon Stores and Some of Their Features”

There is a valuable feature when it comes to editing and building your Brand Store. Creating and scheduling different versions of the same store for any occasion. With the ability to create multiple versions of one brand store you can prepare in advance for seasonal promotions, new product launches, or major design updates. Possessing this tool makes it easy to customize your store so it stays fresh and relevant at all times.

Create and Schedule

Design as many versions as you like for holidays, sales, or other special events. Schedule a time for the store to go live and it will activate the new version on that date and time, giving you one less thing to have to worry about. After the set time has expired that version of the page will go dormant and it will switch to your default page or any other versions you have lined up. This isn’t just a neat little feature to be used every once in a while, it is an amazing tool to help you optimize how you run your brand store and schedule for it far into the future. It can make the biggest of differences as well. On average, stores updated in the past 90 days have 35% higher attributed sakes per visitor.

If you haven’t set up any unique versions of your store due to time or not having a store set up at all, reach out to us. Leveraging our experience and unique position as one of the Biggest Amazon 3rd party sellers we can help you, and maximize the revenue and profits.


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