Posts in A+ Content

Ad Updates You Might Have Missed in 2020

February 8th, 2021 Posted by A+ Content, Advertising, Amazon, Brand Management, Production, Seller Central 0 thoughts on “Ad Updates You Might Have Missed in 2020”

Amazon was rolling out update after update for its sellers in 2020, specifically in their advertising. If you haven’t already started or at least looked into these tools it is imperative that you grasp the opportunity. To keep those sales numbers up you must be utilizing every tool offered to you and do continuous research on new tools and their updates.

Sponsored Product Ad Updates

Everyone selling on Amazon should already know about Sponsored Product Ads, they offer a chance for your individual products to be seen by buyers. Product Targeting is a type of sponsored product ad; you advertise your products by targeting specific ASINs or categories. You may have dabbled in this already, but this new ad also lets you refine your targets. You can go by price, brands, or star rating to find the ASINs that will get you the most clicks and sales. Auto-targeting also got an improvement with Negative Targeting. Auto campaigns are already valuable for keyword research and starting the advertising process, but now you can refine them to make them even more effective. Negative targeting allows product auto-targeting or keyword auto-targeting so you can avoid your products showing up on an irrelevant search or product.

Getting More Creative

We cannot stress enough how creativity and inviting listings are important to your sales. You not only want the clicks and sales, but you want to build that brand recognition to create brand loyalty and ensure repeat buyers. Many things have been added to aid sellers in this venture. Video ads were added, which highlight a single product, but give you the opportunity to show what your brand is about. Video ads also take up a huge chunk of the search page’s real estate, which is invaluable. You now also have more creative control when it comes to Sponsored Brand ads. New to the mobile version of these ads you can add a custom image banner to make your ad more eyecatching.

Amazon understands the importance of sellers telling their brand stories, which is why they keep rolling out new opportunities for you to tell it. Amazon Posts, or Amazon’s version of Instagram, is another great way for products to reach more eyes. Though it is still only available to view on mobile, they are sure to be working on updates for it. Already this year it has added a new followers system so customers can follow your brand. It also has its own metrics you can follow so you can see how many impressions and clicks your post receives, and all at no cost. A different kind of tool to get creative with is the Virtual Bundles. It is grouping two listings from the same brand into one listing, or a bundle. You can bundle up to five items, and it is up to you to think of what products would be great to buy together. This is where it gets interesting and you have to get into the consumer’s head a bit. If you just bundle totally irrelevant items together your bundle might not sell very well. Bundling could also help you sell certain items that aren’t selling well just by themselves. It’s easy to put one together, so it is good to experiment and see what works and what doesn’t.

You may have already been using all of these tools, but don’t get complacent. Last year was full of updates and changes and we don’t suspect them to be slowing down soon. Make sure to get creative with your ads, tell your story with your posts and A+ content, and keep an eye out for any new tools coming out in 2021.

Getting Insight on Amazon

February 1st, 2021 Posted by A+ Content, Advertising, Amazon, Brand Management, Production, Seller Central 0 thoughts on “Getting Insight on Amazon”

Do you keep a close eye on your brand stores after you set them up? Not just to update old or unavailable items on your pages, but to keep watch on how successful your store actually is. Brand store metrics are an essential thing to look through after significant changes to the store, during holidays, after new sponsored brand ads are placed, or just every once in a while to see how well it is going overall. If you own the store you can access these metrics in the Amazon Store interface by clicking the “Insights” tab. We will explain what data is displayed and how it can aid you in optimizing your marketing strategy and identify opportunities to drive traffic to your stores.

You can enter a date range of your choosing to observe the data of those dates. This data includes:

  •  Total visitors and views and their sales.
  • Overall traffic, as well as the sources of the traffic.
    • Organic traffic, Ad Traffic, and Other Sources.
  • Which kind of traffic brought what sales.
  • Views, sales, orders, etc. on each page of your store.

 

You can also easily export all of this data into spreadsheets to keep a log of it and compare it to other months.

If you have low traffic you may want to consider creating sponsored brand ads, if you haven’t already. If you have, you may want to overview and optimize those ads because they aren’t quite doing their job. If your organic traffic is low consider optimizing your listings to the fullest extent, try and achieve that buy box if possible. If certain pages aren’t doing as well as other pages on your store, make sure you look them over, see to it that you have plenty of products featured and that all products are in stock. The page also shouldn’t be shabby and under-designed compared to your other more successful pages.

When you make a big change to the store, whether it be a redesign, a new set of products or a launch of new ad campaigns always look to see how your metrics react. See if it is a success or if there are issues that need to be addressed. This insight Amazon offers you is a great way to have a finger on the pulse of your buyers. It is a straight reaction to your marketing or store design strategies and will help you drive sales and teaches you what to do and what not to do when setting up a store.

Is Your Listing an A+?

January 27th, 2021 Posted by 3rd party sellers, A+ Content, Advertising, Amazon, Brand Management, Production, Seller Central 0 thoughts on “Is Your Listing an A+?”

I’m sure you’ve seen the flashy A+ content below an Amazon product listing before. Though, did you ever think about how significant having your own A+ content can be? A+ content has shown to help increase sales by an average of 5.6%.

This is done by giving out more detail to your customers, which in turn assists shoppers in making quicker decisions on whether to purchase or not. This improves the conversion rate of your ads. Use this content to show off the product’s features without having to bombard shoppers with blocks of text. You can get creative and show off the products with lifestyle images, graphics, or both. Adding comparison charts to compare a brand’s products to each other on things such as size, amount of items, or features for free advertising to other products. Visual aids and descriptions help customers make more educated purchases, they are less likely to return items. This content can educate customers on the products, but they also learn more about your brands. Adding info on your brand in your A+ content aids brand recognition, the result is more brand loyalty. Also, if you’re worried that A+ content will be lost on your mobile buyers, don’t be. A+ content is mobile friendly.

A rundown on what can be done with A+ content:

  • Increase sales and conversion rates of ads.
  • Add more detail to educate customers about product features without loads of text (limits returns).
  • Build brand recognition.
  • Free advertising for other products within the same brand (comparison charts).
  • Computer and mobile-friendly.

 

When the holiday seasons roll around we have opportunities there with A+ Content as well. Customize your content with a holiday spin to foster sales growth. If you have a brand that has specific holiday items, this is a perfect time to create A+ content for them all, whether it be for Thanksgiving, Christmas, or any other upcoming holidays. Make sure any Christmas decorations have that extra information below for more frequent quicker purchases. Add it to Thanksgiving serveware and dishes to make sure the customer is 100% aware of the product’s size to avoid that return. Avalanche often preps for the holidays this way by editing A+ Content, brand stores, and posts with a holiday spin. No Amazon seller should be letting this free marketing tool go to waste.

 

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