Posts tagged "Amazon"

Are Your Products Retail Ready?

January 22nd, 2021 Posted by 3rd party sellers, Advertising, Amazon, Brand Management, Production, Seller Central 0 thoughts on “Are Your Products Retail Ready?”

Are your Amazon product listings not selling as well as you may have thought? Ads for products getting clicked without making any sales? A common reason for this is that your listing is not Retail Ready. You may think that your listing has all of the relevant information, but there may be some things you missed or questions buyers have that you’ve not acknowledged. One must understand when a consumer is buying online that they cannot physically touch the product or gather as much information about it without aid from the seller. If you want your products to move faster and your ads to be more successful while keeping your ad spend down you need to understand how to make your product Retail Ready on Amazon.


Titles

There are a few steps to take to achieve retail readiness. First, the title of the listing. It should be optimized enough to attract customers that are often looking at countless options. With a detailed description of the product in a pleasing format, you can answer a lot of the customer’s questions with just this one element of your listing. Keep in mind your first 80 characters are crucial for shoppers, so enter the most relevant info there. Also, include your main keyword, without stuffing an overabundance of keywords in the title. Include information on packaging, dimensions, quantities, and colors.  

Images

Product photos may play the strongest role in whether a customer clicks on your listing or not. In fact, 67% of online shoppers say that product images are very crucial for choosing and buying a product. So the most important things are to take high-quality product shots in the right lighting and utilize as much space in the photo for your product as you can. Show key features to your customers with infographics explaining the benefits of using your product. At a minimum have 6 images of your product and make sure they are at differing angles.

Bullet Points and Descriptions

When a potential buyer looks at your bullet points, he or she should know what you are selling and how useful your product will be after he or she purchases it from you. You should always use all 5 bullet points and mention your product’s key features in simple explanations. Add secondary keywords here, but keep it easy to read and natural sounding. Include all product details here such as dimension, color, shape, quantity, etc. Make them attention-grabbing with the first line of text. Product descriptions play a less important role, but it gives you an opportunity to tell your brand’s story or describe the product in a less-brief way, unlike your bullets. Make your description more like telling a story than a formal description.

Stock, Customer Reviews, and the Buy Box

 

Stock is an easy, but still very important, thing keep tabs on. Always make sure your product is not out of stock or low on stock for your buyers. No stock can create a bad impression than you can’t fulfill a buyer’s need on time. Organic rankings can be affected by listings that often run out of stock. Stock is something you can control, but customer ratings are a little bit out of your hands. Though they are important, 90% of customers who shop online and make a purchase only after reading through the reviews. Following the previous steps will ensure fewer negative reviews as the customer will most likely have all of the pertinent information on the product. A listing is officially retail-ready when it has at least 15 reviews and a total star rating of 3.5. Finally, to be retail ready it is essential to win the buy box. The box on the right has the “Add to Cart” and “Buy Now” buttons. The more you win, the higher your sales performance will be. A few tips on winning this box are, keeping your prices competitive and providing the best customer experiences to your buyers.


 

If some or many of your listings are not Retail Ready the time to go in and optimize them is NOW. Though a tip to think about is before you even consider creating an ad for any product, it should already be considered retail ready to ensure the best results. Avalanche is currently doing all of this for all our partnered brands. We work hard to make sure that each listing meets these criteria so we can have profitable ad campaigns. We work extra hard so that our client’s listings are the ones that stand apart from the many others and nab the sales.

 

The Forgotten Backend Keywords

January 20th, 2021 Posted by 3rd party sellers, Amazon, Brand Management, Production, Seller Central 0 thoughts on “The Forgotten Backend Keywords”

Something you may not think about when optimizing your product listings is the backend keywords. It is easy to forget because it is not something that shows up physically on your actual listing. Though, the importance of them is just as great as the information you are providing in your title, bullet points, and descriptions. Amazon is a competitive platform to sell on, and it is highly unlikely that you are the only person selling a particular type of product. To gain an edge over the competition (since they may be forgetful of their own backend keywords), every single detail is important when optimizing your listings, even the ones not seen by the customer. Amazon decides what products show up after a search, and it analyzes a listing’s title, bullet points, descriptions, and backend keywords. If your keywords are poor on your listing, it may not show up at all after a customer searches a relevant phrase.


 

Wondering where to start with choosing your keywords? Some important things to consider about the product are:

  • Intended Use (what the product is used for)

 

  • Target Audience (what demographic uses this product)

 

  • Other Attributes (more specific details about your product)

 

  • Platinum Keywords: if you are a Platinum Merchant these keywords allow a seller to customize their products in a structure customers see when visiting their storefront. Using this feature, you will be able to maintain a parent-child relationship in their keyword choices. Child products use Platinum Keywords that are also assigned to the associated parent items.

 


 

If you’re still stumped on what keywords to start placing in the backend, do some research. If you have advertisements running for certain products, review the search term report in your campaign manager. Look at the question section on the listing to see what the customer thinks about the product, as well as the product reviews. Getting the info straight from the customer is the best way to figure out what keywords or phrases that they are searching for while looking for products.

 

It’s Time for You to Go Amazon Live

January 18th, 2021 Posted by 3rd party sellers, Advertising, Amazon, Brand Management, Production, Seller Central 0 thoughts on “It’s Time for You to Go Amazon Live”

Amazon is constantly adding new tools to aid in marketing and promoting products to new audiences. Amazon Live has been out since 2019, but most sellers probably don’t take advantage of its usefulness. It allows the seller to live stream videos right to Amazon’s homepage and product listings. All of this content is available to Amazon customers by selecting the “Livestreams” tab in the menu below the search bar. In the videos, sellers can go over a select set of products and demonstrate their uses, features, and benefits. An invaluable asset to sellers, as customers lose a huge chunk of the shopping experience when only given a photo and text description. Eliminate the ambiguity for customers and explore what can be done with Amazon Live.


How It Works

The first question is whether or not one is qualified to use the Live features or not. Any seller that is registered in Brand Registry is eligible to start using the free live service. Once ready to start creating, download the Amazon Live Creator app (iOS only) and link a seller account. Choose a brand to promote and a list of products from that brand that will be featured in the live stream. Always have an outline or script planned on topics or product features that will be gone over in the stream. Being organized and prepared will result in a live performance that is informative and entertaining, instead of a confusing mess that includes a lot of “ums” and dead air. Don’t forget to practice.

The Perks of Streaming

There are many benefits when it comes to streaming products live to an audience, this is not including that it is totally free and that sellers can go live at any time they choose. These extra perks can include:

 


Discovery

The biggest and most obvious one is the ability to get more new eyes on products or brands.

Interactability 

Customers can discover new brands and products as well as interact with the person featuring them live. A live chat runs during streaming so potential customers can ask questions and get real-time answers from the streamer.

Live Deals

Live-only promotions can also be offered to these watching customers if they are still on the fence about purchasing or not. Promoting special deals that only run for the duration of the stream or discounts awarded to newly joining customers. This will encourage people to follow your brand (notifying them when a live stream starts) on Amazon Live and come back for future streams.

More Visibility

When live, the stream will appear on the product listings that are being promoted through the stream. They will show up right below the product images. This is a fantastic way to extend extra information to potential buyers. They have already discovered the product, but now they would like to learn more about them, so they can look at the live stream.

Check out our last Livestream

Stats

Through the Live app, analytics can be viewed, these include sales, followers, views, clicks, how many total live streams, and how many total minutes streamed. Using this the streamer can see just how many sales were a result of their live stream.
for display purposes only

 


 

If you are not sure how to start using Amazon Live and want to look into advertising your products and brand this way, contact us at Avalanche. We do work to optimize listings, advertise, and much more for our key partnered brands.

Boost: Amazon’s 2018 Seller Summit

June 22nd, 2018 Posted by Amazon 0 thoughts on “Boost: Amazon’s 2018 Seller Summit”

On June 20th, Fulfillment by Amazon hosted Boost, the 2018 Seller Summit in Avalanche’s hometown of New Orleans, Louisiana. This Summit was a Prime (pun intended) setting to connect with Amazon Representatives and fellow Sellers and boasted the largest attendance of any Amazon conference yet. Sellers had the opportunity to attend a variety of conferences ranging from how to manage inventory to enhanced brand content. It was a day packed full of information and communication.

BEYOND THE SCREEN

Amazon exists on a digital plane, making it easy to forget that phone calls and emails have a very human destination. One of the greatest benefits of attending Boost is the possibility to interact with individuals from Amazon. From executives to department managers, attendees were able to meet face to face with people from the other side of the screen. When Amazon and its Sellers unite, it’s an opportunity for flourishing business. With innovations and demonstrations being discussed without barriers, the Boost Summit was an occasion not to be missed by any Seller, including Avalanche.

Avalanche’s Chief Sales Executive Speaking at Boost

 

INSIGHT INTO THE FUTURE

Even advanced FBAs, like Avalanche, can benefit from such events. There is always something new to be learned, partially because Amazon is always unveiling recent technologies and features. The summit kicked off with a keynote and then jumped right into Cynthia Williams, Vice President, FBA Business and Operations, discussing what’s next for Amazon. All conference-goers got a sneak peek of the up and coming FBA resources and services to improve Seller experiences. This bit of insight gave attending Sellers a leg up on their competitors, preparing them for their future on Amazon.

TIME TO BREAK OUT

The Boost Agenda consisted of five different breakout session time slots. Each session was about an hour long, pausing only for lunch. Sellers could choose between three different sessions to attend, allowing Sellers to customize their day to their needs. If they already have heavy traffic on their listings but have several dissatisfied customers, they could attend the Preventing and Managing Customer Returns session instead of the Increasing Product Visibility session. Breaking down the sessions also creates a more personalized experience. Instead of large assemblies with the whole conference attending, Sellers could sit in smaller groups where it’s easier to listen and to be heard.

A PLACE TO LEARN AND TO TEACH

Avalanche tries to stay at the forefront of Amazon innovations, utilizing their benefits to the fullest extent, including Small and Light. With over 20,000 products enrolled in the Small and Light program resulting in 6 million in year to date sales, Amazon thought that Avalanche would be a perfect representation of the program’s success. Our Chief Sales Executive, Jeremy Navarre, was invited to speak at the Lower Fulfillment Costs with FBA Small and Light session. He was able to offer a testimonial to other Sellers, explaining the benefits of the program and any bumps we encountered along the way. It was a chance to build the selling community and share some valuable information with one another, and Avalanche was proud to be a part of it.

We hope to see you at Boost 2019 Seller Summit!

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