Posts tagged "FBA"

Boost: Amazon’s 2018 Seller Summit

June 22nd, 2018 Posted by Amazon 0 thoughts on “Boost: Amazon’s 2018 Seller Summit”

On June 20th, Fulfillment by Amazon hosted Boost, the 2018 Seller Summit in Avalanche’s hometown of New Orleans, Louisiana. This Summit was a Prime (pun intended) setting to connect with Amazon Representatives and fellow Sellers and boasted the largest attendance of any Amazon conference yet. Sellers had the opportunity to attend a variety of conferences ranging from how to manage inventory to enhanced brand content. It was a day packed full of information and communication.


Amazon exists on a digital plane, making it easy to forget that phone calls and emails have a very human destination. One of the greatest benefits of attending Boost is the possibility to interact with individuals from Amazon. From executives to department managers, attendees were able to meet face to face with people from the other side of the screen. When Amazon and its Sellers unite, it’s an opportunity for flourishing business. With innovations and demonstrations being discussed without barriers, the Boost Summit was an occasion not to be missed by any Seller, including Avalanche.

Avalanche’s Chief Sales Executive Speaking at Boost



Even advanced FBAs, like Avalanche, can benefit from such events. There is always something new to be learned, partially because Amazon is always unveiling recent technologies and features. The summit kicked off with a keynote and then jumped right into Cynthia Williams, Vice President, FBA Business and Operations, discussing what’s next for Amazon. All conference-goers got a sneak peek of the up and coming FBA resources and services to improve Seller experiences. This bit of insight gave attending Sellers a leg up on their competitors, preparing them for their future on Amazon.


The Boost Agenda consisted of five different breakout session time slots. Each session was about an hour long, pausing only for lunch. Sellers could choose between three different sessions to attend, allowing Sellers to customize their day to their needs. If they already have heavy traffic on their listings but have several dissatisfied customers, they could attend the Preventing and Managing Customer Returns session instead of the Increasing Product Visibility session. Breaking down the sessions also creates a more personalized experience. Instead of large assemblies with the whole conference attending, Sellers could sit in smaller groups where it’s easier to listen and to be heard.


Avalanche tries to stay at the forefront of Amazon innovations, utilizing their benefits to the fullest extent, including Small and Light. With over 20,000 products enrolled in the Small and Light program resulting in 6 million in year to date sales, Amazon thought that Avalanche would be a perfect representation of the program’s success. Our Chief Sales Executive, Jeremy Navarre, was invited to speak at the Lower Fulfillment Costs with FBA Small and Light session. He was able to offer a testimonial to other Sellers, explaining the benefits of the program and any bumps we encountered along the way. It was a chance to build the selling community and share some valuable information with one another, and Avalanche was proud to be a part of it.

We hope to see you at Boost 2019 Seller Summit!

The Launch of FBA On Site

June 16th, 2018 Posted by Amazon 0 thoughts on “The Launch of FBA On Site”

Avalanche Industries was one of 50 sellers selected to participate in the launch of Amazon’s FBA On Site program. Launched at the end of 2017, it allows third-party sellers to treat their own warehouses as Amazon fulfillment centers. So when consumers are shopping the site, the seller still has the “Fulfilled by Amazon” tag, even though they are shipping from their own locations.

Amazon sent a representative to Selbyville to bring our warehouse and programs up to code with what Amazon considers FBA. This includes designated areas for certain kinds of inventory, storage parameters, and the use of the Amazon shipping database. While these changes in shipping are something to which Avalanche will have to adjust, the payoff is immense.


Jamie Nissen is Avalanche’s one-stop shop for FBA On Site. Dima Fedarkevich provides Jamie with a list of items falling into the Small-Oversize, Medium-Oversize, and Large-Oversize categories. These are items where the fulfillment cost is too high on the product to send into Amazon, making it more profitable to list for sale from Selbyville.

These items are listed on Amazon’s database on our account. It’s very similar to listing products on our Seller Central account. Everything is scanned in, provided with a location, and then we pop up as an option on Amazon. Once a customer chooses to buy the product from us, it generates a pick list. Each morning Jamie takes the list and picks the items from our On-Site warehouse. She packages them and sets them on a pallet to be shipped. We currently have 433 products listed for sale. We’ve made 9 sales for a total of $318.60. Our most popular item is the Lucky Bums Bodyboard.


This new program really cuts everyone a break. Amazon is feeling the relief already with sellers sending less inventory to their fulfillment centers. Within the past year alone, we’ve seen an increase in inventory regulations due to the congestion of fulfillment centers in the form of increased storage fees and maximum inventory limit. Amazon just has too much product and not enough space. With the FBA On Site program, it gives large sellers like Avalanche an incentive to keep their inventory in their location, allowing Amazon to cut down on the overcrowding.

While Avalanche has seen a significant increase in inventory stored in Selbyville, we’re not feeling the weight of it as much. The biggest benefit is that we don’t have to pay storage fees for our inventory in our own location. With the recent increase of $0.05 per cubic foot of inventory a month, we saw anywhere between 2% and 12% increase on product level for monthly fees. It may not seem like a big jump, but when you have 30,000 products in stock, the number jumps up quickly. FBA On Site cuts the storage fee expense out completely for those units.

Even the consumer will eventually feel like savings of FBA On Site. Minimizing the number of locations that a product has to visit or the number of people that have to handle it cuts down an item’s cost. A product ships from a manufacturer to us, who then ships to Amazon, who ships it to the customer, each time incurring a shipping cost and a labor cost. Cutting out one step entirely will bring down the cost of shipping for the consumer. This gives us room to increase margin or a more efficient way to sell through stale inventory. Plus, we get happy customers that leave positive reviews!


The FBA On Site program doesn’t just save us money on storage fees, but it opens up new purchasing possibilities. It gives us the opportunity to buy items that would have otherwise been unprofitable because of fulfillment fees, like large totes and bodyboards, and sell them for a profit. With the program open to so few sellers at this point, the competition on oversized items is minimal, giving us an exclusive by default.

Not only do the dollars add up, but the program may significantly reduce the headache of shipping the products. Under FBA On Site, Amazon will pick packages up from a seller’s location and then fulfill them. They choose the best shipping option for the product using its own logistical network. Sellers have already reported paying 70-85% less for their shipping costs under the new set up.

Combining FBA On-Site with our MFN account, Seller Fulfilled Prime, and all other channels is going to be a huge learning experience for the whole Avalanche team. More avenues are going to require more time and effort, but we’re already starting to see the payoff of our multichannel, making 2018 look like a very promising year for Avalanche.


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