Posts tagged "seller central"

Is Your Inventory Out to Sea?

February 26th, 2021 Posted by 3rd party sellers, Amazon, Brand Management, MAP, Seller Central 0 thoughts on “Is Your Inventory Out to Sea?”

Last week we discussed the issues and annoyances of suppressed listings. Though, if you are selling through Amazon FBA there is another label you are probably familiar with. That being, “stranded inventory.” This has more to do with keeping track of your company’s inventory, making sure it is accounted for, and how it’s performing. FBA inventory issues can include stranded listings and unfulfillable listings. They both can cost you extra fees but are caused and dealt with differently. 

Unfulfillable inventory can have you racking up bills after each mid-month inventory cleanup until the issues are addressed and fixed. Stranded inventory can result in charges on your inventory such as monthly storage fees, overage fees, and long-term storage fees until the issues with the listing are resolved. The fix to stranded inventory is making your listing active again then relisting it.

Relisting your products is an imperative thing to remember, offers are not reactivated by default so sellers must relist their units themselves. Amazon should notify you if and when your inventory becomes stranded, it is up to you to take action within 30 days of the notification. A recent change made on June 30, 2020, is that Amazon no longer just classifies stranded inventory as unsellable after 30 days, it will actually remove the inventory automatically if no actions are taken. Do not totally rely on those Amazon notifications, you should always be on top of your inventory and check for issues. Now we’ve discussed what the problem is and how it is caused, but not the solution.

Here is how you can repair stranded inventory:

  • In Seller Central you can manage and fix individual stranded listings under the Inventory tab, you can also download a stranded inventory report to get a full overview of all affected listings.
  • When going over individual stranded inventory you can edit the listing or remove the products altogether (Whether the product is sent back to you or disposed of you must pay removal order fees.)

 

After fixing whatever errors were affecting your listings you now have to relist them. Before you do you should first determine why what caused it to become inactive. Since this isn’t always clear cut you can go through these 5 points on this to-do list one-by-one:

If you don’t want to do all of that manually there are automatic relisting options. Sellers can use the “edit automatic action settings” option while fixing stranded inventory. This tool lets you instruct Amazon to relist your products automatically. If there is an issue with your listing you can choose to auto-relist 1-30 days after the issue with the listing is fixed.

Do you or your company often find yourself going over stranded inventory while neglecting other tasks? How badly does this issue affect your brand or company? Leave a comment and let us know about your Amazon experiences. As for us at Avalanche Industries, we have a team that looks over and keeps track of all of our client’s inventory. We take on the hassle that comes with selling on Amazon and let our clients focus on other important tasks. If your company or brand is struggling to keep track of these things you can always contact us here to see how we can help out.

The Annoyance of Listing Suppression

February 19th, 2021 Posted by 3rd party sellers, Amazon, Brand Management, Seller Central 0 thoughts on “The Annoyance of Listing Suppression”

Suppressed listings are a problem everyone selling on Amazon has faced at one time or another. It is Amazon deeming your listing unsatisfactory for not providing all of the information they deem necessary. They then suppress it from all search results and it is hidden from potential buyers until the issue is addressed. Let’s briefly look at the history of Amazon platform development to understand how this request came into being. Amazon requested minimum information to have a live listing on the platform. This became popular because the second wave of sellers didn’t even need to provide that. It was claimed to be the easiest platform to sell on, all the information needed to sell a product that was already present on the platform was price, condition, and if you wanted Amazon to fulfill the order or the amount of inventory you had for sale. This attracted a lot of sellers who would come to sell but wouldn’t put a lot of effort into improving the listing’s information. With the pressure of the competition mounting on other sellers, the original listing creators would abandon the platform and all of the original listing information would begin to disappear. As e-commerce started booming and more competition grew for similar products, search engines needed to collect more information to make the customer’s searches more accurate.

Amazon needed to come up with a system that would help gather listing information if an original creator deleted their content. This is how suppressed listings were created. They would hide listings lacking necessary information and prioritize listings that met the information standards. This would penalize lazy sellers and reward ones who actually put work into their listings. Though this sounds like a good idea, there are a few issues with this system.

Amazon has a way of selecting which contributions they use for a listing. The selection usually goes to whoever made the listing first unless there is an Amazon retail contribution, then brand owner contribution, then everyone else based on the date they added it to their catalog. Amazon does not mix-and-match contributions from different sellers, so only the information that is from the selected seller is shown. This means:

  • Any contributions you made, no matter how detailed, will not be shown, if you are not the one selected.
  • If the selected seller didn’t provide this information and the listing is suppressed, your information will still not show.
  • To change this you will likely need to create cases with Amazon that could drag on for months while trying to convince them to correct the issue.
  • Now with Brand Registry, Amazon will usually ask you to contact the brand owner to supply the missing information, though they will rarely bother with fulfilling this request.

 

Amazon has also created various tools to help sellers to comply easily. There is a suppressed products page sellers can use to insert the missing information on listings. You can sort by category of suppression and then drop the information needed in place. Although even there, after a recent page revamp there is no filter to figure out which items are in stock and which are not. This may present a problem for big sellers who have massive catalogs as they cannot prioritize which items to work on first.

We suggest trying this:

  • Under “manage inventory” you can filter the list of all items by inactive and organize descending by the quantity.
  • There is a listing quality and suppressed listings report that can be found in Seller Central under inventory, then inventory reports. Pair that list with an active listings report or manage FBA inventory (found in Amazon fulfillment reports) for the quantity and you would be able to prioritize which listings to work on.

 


Avalanche Industries uses the best techniques to tackle the hurdle of suppressed listings. We have the workforce to look over any listing issues and address them so our brand partner’s products are visible to any potential buyers. If you as a brand or Amazon seller are trying to sell on Amazon’s platform, but keep hitting this roadblock and don’t have the time or resources to fix it, you can contact us here where we can discuss how we can help make your products active again.

Have you had a significant problem with listing suppression? Leave us a comment or feedback about your experiences here, we always look forward to hearing from fellow brands and sellers.

Tips to Sell Products Without Reviews

February 15th, 2021 Posted by Amazon, Brand Management, Production, Seller Central 0 thoughts on “Tips to Sell Products Without Reviews”

As a seller on Amazon, you should know how difficult it can be when you first start selling or when you start selling a new set of products attached to an unknown brand. What is especially difficult is getting those first few reviews to roll in, which can aid you greatly in gaining trust with other buyers and lead to more sales. There are things you can do to remedy this problem, such as advertising through Amazon. Though this may bring clicks and views, it does not guarantee sales. People can click on your product, but if they are scared off by a listing with no third-party input or by a brand they have never heard of before this will just create ad spending without any sale. Are there any things that can be done to help get your new products off the ground In this difficult review-less phase? Yes actually there are, we have a few tips to offer to start gaining some momentum with your new listings.

To start you can include info on your listing that builds trust in your brand. Give buyers piece-of-mind by giving some information on your company. Some good examples are:

  • Has the brand been around for over 10 years? Include that in the description or A+ Content.
  • Do your products have official certifications that enhance the product, such as good recommendations from the Better Business Bureau or a no animal testing certification from Leaping Bunny. Include their logos in an image on your listing and include this info in the bullet points.
  • Inject some humor and reliability in your bullet point and description writing. Be informative about your products and who you are, but don’t do it in the way that all brands do by just blandly listing stats.

 

These details can help build trust for people viewing your products even if you don’t have any reviews. This information will add character to your listing and brand. You want the consumer to know what they’re getting and to be comfortable about the transaction. Get creative, fun, and informative with your details.

If you find yourself with little to no reviews, but you have sold this brand or product outside of Amazon there is a possible way that you can already have reviews for customers to see. If you have previously sold in other places or in brick and mortar locations you may have gotten some customer testimonials, yelp reviews, or positive reviews from magazines or news organizations. Always include things that will legitimize your product to prospective buyers, even if you already have reviews. It will build better trust and prestige with your brand and will result in more sales.

Time to get visual, did you put 110% in your images? If not, this can be one of the most detrimental things that you could do. Humans are visual creatures and will make a lot of their first impressions and opinions on your product just by looking at what images you have laid out on the table for them. Stats show that 67% of customers value the quality of a product’s image over the bullets, description, and even reviews. You want views of multiple angles of your product, while also visually relaying information about the product with these images. Graphics on features, size, and benefits will show the customer why your product is great instead of them having to read long descriptions. Go above and beyond and include a short informative video showing how products function. Fewer than 5% of vendors include videos and you’ll find there is a lot of different competitors that don’t take advantage of these strategies, so this is a great way to stand out from the rest. 

We employ all of these methods on our partner’s products and listings so we can achieve the best results in sales. We could help out your brand as well.

Ad Updates You Might Have Missed in 2020

February 8th, 2021 Posted by A+ Content, Advertising, Amazon, Brand Management, Production, Seller Central 0 thoughts on “Ad Updates You Might Have Missed in 2020”

Amazon was rolling out update after update for its sellers in 2020, specifically in their advertising. If you haven’t already started or at least looked into these tools it is imperative that you grasp the opportunity. To keep those sales numbers up you must be utilizing every tool offered to you and do continuous research on new tools and their updates.

Sponsored Product Ad Updates

Everyone selling on Amazon should already know about Sponsored Product Ads, they offer a chance for your individual products to be seen by buyers. Product Targeting is a type of sponsored product ad; you advertise your products by targeting specific ASINs or categories. You may have dabbled in this already, but this new ad also lets you refine your targets. You can go by price, brands, or star rating to find the ASINs that will get you the most clicks and sales. Auto-targeting also got an improvement with Negative Targeting. Auto campaigns are already valuable for keyword research and starting the advertising process, but now you can refine them to make them even more effective. Negative targeting allows product auto-targeting or keyword auto-targeting so you can avoid your products showing up on an irrelevant search or product.

Getting More Creative

We cannot stress enough how creativity and inviting listings are important to your sales. You not only want the clicks and sales, but you want to build that brand recognition to create brand loyalty and ensure repeat buyers. Many things have been added to aid sellers in this venture. Video ads were added, which highlight a single product, but give you the opportunity to show what your brand is about. Video ads also take up a huge chunk of the search page’s real estate, which is invaluable. You now also have more creative control when it comes to Sponsored Brand ads. New to the mobile version of these ads you can add a custom image banner to make your ad more eyecatching.

Amazon understands the importance of sellers telling their brand stories, which is why they keep rolling out new opportunities for you to tell it. Amazon Posts, or Amazon’s version of Instagram, is another great way for products to reach more eyes. Though it is still only available to view on mobile, they are sure to be working on updates for it. Already this year it has added a new followers system so customers can follow your brand. It also has its own metrics you can follow so you can see how many impressions and clicks your post receives, and all at no cost. A different kind of tool to get creative with is the Virtual Bundles. It is grouping two listings from the same brand into one listing, or a bundle. You can bundle up to five items, and it is up to you to think of what products would be great to buy together. This is where it gets interesting and you have to get into the consumer’s head a bit. If you just bundle totally irrelevant items together your bundle might not sell very well. Bundling could also help you sell certain items that aren’t selling well just by themselves. It’s easy to put one together, so it is good to experiment and see what works and what doesn’t.

You may have already been using all of these tools, but don’t get complacent. Last year was full of updates and changes and we don’t suspect them to be slowing down soon. Make sure to get creative with your ads, tell your story with your posts and A+ content, and keep an eye out for any new tools coming out in 2021.

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